About Us

Our History

The Early Years

Dean and Nanella Alexander When Lt. Col. Dean Alexander retired from the United States Air Force in 1979, he and his wife Nanella purchased a gourmet popcorn franchise in a San Antonio, Texas shopping mall. They chose the company name by combining their own names (Dean + Nan = Deanan). Over the next several years, they bought and sold several retail locations. This allowed them to work together and involve the three of their five children still living at home.

Opportunity Kept Popping Up

Over the next several years they received a number of awards, including the National Sales Award for 1980. Dean pursued local businesses and developed a large customer base, which purchased popcorn tins for clients and associates. Nan's artistic touches in personalizing canisters provided unique designs available only through their store. Additional accounts came from pharmaceutical companies using the canisters as gifts for their customers.


In 1987, a new program was developed on a trial basis - fundraising. This program grew from one small country school selling our products in San Antonio, Texas, to over 1,000 customers statewide. The program was so successful that after several years the retail stores were sold, allowing the company to focus all of its attention on the fundraising and business gift programs.

Deanan Today

Today, Deanan is a nationwide provider of gourmet popcorn for fundraising, as well as a provider of great-tasting gifts.

Still family-owned and family-operated, Deanan provides the same personal service, attention to detail, and great-tasting products that were the cornerstones of Dean and Nanella's little popcorn operation over 41 years ago. The main difference is that now Deanan gourmet popcorn is well-known and available nationwide, through the education network and with the help of the Internet!

Deanan Family Owners

The Deanan Popcorn Family Team

Our Secret (Shhhhh!)

Family Recipes

All the flavors we sell are our own recipes, developed in our labs and extensively tested. But that's not the entire story. Truly great recipes start with truly great ingredients.

Mushrooms, Not Butterflies

From the beginning, one of the reasons for the popularity of the popcorn was due to the Alexanders' dedication to purchase only the finest ingredients available. The regular popcorn used by most other companies and sold in stores is called "butterfly" due to the small "wings" that break off during the confection process.

We believe butterflies belong in the garden. We use a special "mushroom" popcorn, named because of the large round kernel it produces when popped. It's so good, after numerous customer requests, we made it available in its unpopped form, but most folks still like us to pop it and flavor it for them.

Timing is Everything

In the spring, we purchase tons of mushroom popcorn, then ship it by truckloads to be stored in a cold storage facility until needed. This cold storage preserves the moisture in our popcorn so it can pop into the large "mushroom" kernel. Every day.

The determination to use only the finest ingredients reflect our passion for quality products and extraordinary customer service.

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Nutrition News

Texas PTA Launch 2016: The Deanan Story

What's behind our "Always in GOOD TASTE!" fundraiser products? A family business, dedication to schools and non-profits, and - of course - amazing taste.

Listen to the podcast

Ancient grains for modern trends

Perhaps Atahuallpa, while ruling the Incan empire, never bit into a seasoned multigrain cracker featuring quinoa and amaranth. Maybe a strawberry smoothie with chia never brought a smile to the face of an Aztec warrior. Yet consumers in the 21st century have the chance to enjoy the merger of ancient grains and today's trending food and beverage products.


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Passionate About Popcorn? Hey! So Are We!

We're not your regular ol' run-of-the-mill company. We're passionate about our popcorn, meticulous about its preparation and distribution, and laser-focused on making our customers deliriously happy. Come to think of it, that's probably one of the reasons you love us.

If that's how you are, too, we might be a great match! If you're in sales, production, manufacturing, or distribution then we'd love to hear from you.

Oh look! We just happened to have a copy of our Application for Employment here! Click to fill in the editable PDF form, print off, and send it to us.

Contact Us

Mailing Address

Deanan Products, Inc.
216 Windco Circle
Wylie, TX 75098

Customer Service


(800) 275-9896 voice
(972) 442-1554 fax

Dallas, Texas Local Area

(972) 442-1500 voice

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Wylie, Texas Factory

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